My story

I’ve worked in marketing agencies my whole life – predominantly digital, but also advertising and communications. It's where I honed my craft, learning about different advertising mediums and how they can be integrated to maximise impact. It was also my first taste of strategy, where I felt right at home from day one. Always thinking ten steps ahead, planning for every possibility, and then using data to make educated and forward-thinking decisions. It was in total alignment with how my brain worked, and I knew I was where I needed to be.

After working for others, the next logical step was proving I could build my own successful agency. And build it I did. Over eight wonderful years our brilliant team of 35 marketers worked with global brands and household names. And when the opportunity to sell my stake presented itself, I took it - the time was right. Being an agency founder and CEO taught me so much about myself, about marketing, about business and about leadership. It was a journey of self development that turned into a love affair with business that will last a lifetime. It's why I continue to spend every day helping my clients solve complex challenges that will accelerate their own growth stories.

Running my own agency exposed me to companies of all shapes and sizes, with challenges as unique and varied as the companies themselves. This opened unexpected doors that I’ve walked through proudly. From guest lecturing at Australia's top universities, to becoming a regular trainer at Australia's peak marketing body, to sitting on boards and taking on advisory positions. All of these opportunities stem from my pure passion for business, for strategy, and for marketing. And it’s this same passion that forms the basis of my new focus: Helping companies solve their most frustrating marketing challenges, and to stop them wasting money on ineffective strategies.