Fix your entire marketing system in 90 days
Built for founders and business owners who are done paying for marketing that isn't working.
Where is the money going?
You've spent your hard-earned dollars on marketing. You've hired and fired agencies –- likely more than once. And you've tried hiring marketers in-house. Yet you're still here, possibly years later, wondering where your money is going and why you're not getting returns?
Why most marketing fails before it starts
Marketing only works when the strategy, team and processes are designed to work as one system. Most companies have one, maybe two, of these key pillars. But the companies that dominate have all three, working in harmony.
Put simply: you don't need more campaigns. You need a marketing system your business can rely on.
I'm Michael
I built one of Australia's largest independent digital agencies from the ground up, scaled it to 35 people across Australia, New Zealand and the UK, and successfully exited in 2022. Along the way I worked with ANZ Bank, H&R Block, R.M. Williams, Converse, the NRL and a long list of others.
Now I run my own consultancy where I implement my marketing system inside growth-stage businesses so they can scale. I'm also a trainer at the Australian Marketing Institute.
Why?
Because I've sat in your seat. I've been a founder and a CEO, and I know what it takes to build a business – it's incredibly difficult. And pouring money you've worked so hard to earn into marketing that doesn't work is painful.
Importantly, I know what marketing looks like when it's working. And I know what it looks like when it's lighting money on fire.
That's why I don’t sell tactics. I fix the system.
His expertise, commitment, and passion have significantly impacted our growth, and I highly recommend Michael to any business looking for a transformative leader.
Ed Smith
| COO of Leaselab
How I fix your marketing
in 90 days
STEP 1
Strategy
I'll pull your marketing under the microscope, diving deep into your strategy, team, agency partners, channel selection and performance, creative, budget allocation and reporting. We find the leaks, the duplication, and the dead weight.
Then we build a clearly defined strategy you can understand and articulate that ties directly into your company goals. Every dollar of spend gets mapped to a business outcome. Because if you can't easily explain your strategy, then you don't have one.
STEP 2
Team
A strategy without a team is nothing but a brilliant plan that never sees daylight. But too many companies often hire the wrong marketer, with the wrong skills, for the wrong role.
Once we've established the marketing strategy, we'll build the team that will build your business. We'll match the structure and skills to what the strategy demands. No more wasting time, money and energy on the wrong internal hires and the wrong agencies. I'll surround you with A-players who perform to the highest global standards.
STEP 3
Processes
A strategy and a team without processes is pure chaos that doesn't scales. It's how costly, avoidable mistakes happen.
I'll hand you a marketing function that runs without me, and the roadbloacks that are costing you growth will be gone. Clear strategy. Capable team. Working processes. And revenue-led reporting that finally connects marketing to the P&L.
By day 90, you'll have a marketing function you can trust and a team that no longer needs you in the room to make it work.
That's when you start scaling.
Not deliverables. Outcomes.
A marketing strategy tied to commercial outcomes and growth targets, instead of obsessing over individual channel performance.
A team that knows what it's doing, why, and what success looks like.
Reporting that ties into revenue, not vanity marketing metrics.
A funnel that converts at every stage – not just the bottom.
A 12-month plan you can stand behind – to your team and to yourself.
Who this is for
You're already spending on marketing. You already have a team, or an agency, or both. You're not asking whether marketing is important – you're asking why yours isn't working.
This is for you if:
You're a CEO, founder, or on the executive team.
You're under pressure to deliver revenue, not activity.
You've run out of patience with the current marketing "strategy".
You want a marketing function that earns trust across your leadership team.
Your turnover is at least $2M+.
If you keep doing what you're doing, you'll keep getting what you're getting.
Time is the biggest cost that founders and business owners underestimate. And without action, twelve months from now you'll be having the same conversation.
With a different internal hire.
With a different consultant.
With a different agency.
And all with nothing to show for it.
You're 90 days away from the growth you've been craving
Marketing will stop being a line item you want to cut, and start being the engine your business runs on.
Your marketing team will know what they're meant to be doing.
Your marketing reporting will connect to your P&L.
His work ethic is unmatched. What can take someone three days to complete, he will do it better and in one day. With all that said, the best bit is he cares and takes a genuine interest in individuals and what makes them tick. This is a wonderful quality in a person. I could not recommend him enough.
Trent O'Sullivan
Balance Advertising
Book a free strategy call.
No pitch. No slides. No follow-up sequence designed to wear you down.
Over the course of 30 minutes I'll pull apart what is and isn't working, then let you know whether the 90-Day Marketing Reset is the right fit for your business. If it's not, I'll tell you on the call. If it is, you'll leave knowing exactly what the next 90 days look like.
