Growth Advisory.
Companies don’t succeed without marketing, and marketing doesn’t succeed without strong operational capabilities. Meaningful growth only happens when every function in your business is pulling in the same direction, towards the same goal, at the same time.
So what is ‘Growth Advisory’, anyway?
If you were to Google “growth advisory”, you’d find a mix of management consultants and accountants. What you won’t find, however, is marketing expertise. Yet marketing is the primary driver of growth, whereas operations is the critical driver of scale. So getting alignment between the two is how you slingshot your business to new heights.
That’s where I come in. My point of difference is my 15 years of marketing experience mixed with a decade of business strategy and operations experience. So if you’re looking for growth advisory – real growth advisory – then get in touch with me today.
My Framework
Momentum is critical. The ‘Five The’s’ allow me to get across your business in-depth and with velocity. By understanding the challenges and roadblocks unique to your business, I’m able to craft tailored solutions for all areas of your business to unlock growth potential.
The
Numbers
The Lay of
The Land
The
Insights
The
Vision
The Yellow
Brick Road
The Numbers
This is all about data collection. We’ll organise access to your analytics and marketing platforms, review your critical strategy documents and any marketing audits and performance reports you have.
The Lay of The Land
I’ll organise meetings with key stakeholders within your organisation, including senior management and the marketing and sales teams. I’ll also meet with all of your marketing agencies and solutions partners.
The Insights
With an enormous amount of data touchpoints to sift through, I’ll take a moment to start connecting the dots and drawing out the unique, critical challenges we need to solve for your business.
The Vision
This is where the jigsaw comes together. I’ll develop the strategy and recommendations for how to move forward and present it to you and your team. This will include key actionables, ownership responsibilities and timelines.
The Yellow Brick Road
This is where the rubber hits the road. The early days of implementation are critical to building momentum within the business, so I’ll work with and support your team to execute against the strategic plan – and I’ll be with you every step of the way.
Trusted By Companies Big And Small
“What struck me about Michael was his immediate interest in getting to know my organisation and the unique challenges we were facing. He was interested in what was going on for us and how he could add value. This meant that we didn’t end up with a set of generic principles but rather a tailored response to our current situation complete with actions that could be implemented immediately. It also goes without saying that Michael is on top of his game technically. Match that with someone who is intelligent, can translate ‘geek’ to ‘marketer’, and top it off a lasting partnership and you’ve hit gold. I’ve thoroughly enjoyed working with Michael and can’t recommend him highly enough.”
Sarah Mathews
CEO, Little BIG Foundation
Why Me?
Still On The Fence?
- Is my company generating at least $2m in revenue annually?
- Has my growth either slowed down, plateaued or reversed entirely?
- Do I want to grow aggressively over the next few years?
- Would I benefit from guidance and mentorship from someone who understands what it takes to build and sell a company?
- Would my company get better with the addition of someone with 15 years of strategy and marketing experience?
- Do I want what’s best for the company, even if that means it’s not necessarily what’s best for me?
Frequently Ask Questions
Got a question about working with me? Here are a few common ones I get asked.
This is highly dependent on what you need from me. Are you looking for guidance mentorship, or in need of strategy work? Do you need your website redesigned, or do you need someone to build and implement your entire marketing strategy? I suggest getting in touch and we can have a conversation about your challenges (and your budget) and I’ll be able to give you a quote over the phone.
A ‘Virtual CMO’ service gives you access to someone with the experience and skills of a Chief Marketing Officer, but without the price tag. The focus is almost exclusively on marketing and how to grow the company through marketing channels.
My ‘Growth Advisory’ service, while including a major focus on marketing, also takes into account the structure, processes, capabilities and roadblocks that are happening within the business as a whole. You need the entire company to be running smoothly in order to fully capitalise on your marketing efforts, and a Virtual CMO service won’t provide that depth of work.
Virtual CMO is all about growth. Growth Advisory is the next level up – scale.
‘Business Advisory’ is often focused on strategy, operations and finance in order to build efficiency within the business. But these types of services don’t cover marketing, which is an absolutely essential business function that will be the primary driver behind your growth.
My ‘Growth Advisory’ service is the best of both worlds – I’ll absolutely look at how your company is running and identify areas for optimisation and efficiency-building. But while I’ve spent my career in marketing and strategy, I’ve also been building and running companies from the ground up. So I’ll help you analyse, rebuild and execute a tailored marketing strategy for your business to get your growth engine revving.