Whether you’re a small business owner just stepping into the world of digital marketing, a start-up looking to scale, or a well-established organisation seeking to enhance its digital footprint, understanding how to choose and work with a digital agency is crucial.
In today’s hyper-connected world, a digital presence isn’t an option – it’s a necessity. A digital agency can offer these specialised services and help you navigate the complex landscape of digital strategy and, if they’re the right fit and managed well, can have a massive impact on your growth trajectory.
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Key Learning #1: How to Choose The Right Agency
Choosing the right digital agency is not just a matter of signing a contract and hoping for the best. The agency you choose will have a significant impact on your company’s growth trajectory. I’ll dive deep into the crucial elements you need to consider when making this important decision, including getting your business ready, budget considerations, metrics for success, how to run a proper pitch process and how to evaluate and pick the right agency.
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Key Learning #2: How to Properly Onboard Your Agency
Onboarding is a critical phase – a process which ensures both parties are aligned and get started on the right foot. These may seem like simple administrative tasks, but they play an invaluable role in streamlining communication, setting clear expectations, and holding all parties accountable. I’ll guide you through these integral steps so it’s a smooth and effective process.
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Key Learning #3: How to Work Together Effectively
Collaboration isn’t just about ticking off tasks and hitting KPIs; it’s about maintaining a healthy, open, and mutually beneficial relationship between you and your digital agency. Focusing on collaboration ensures the project not only stays on track but also adapts and evolves as necessary. It fosters a culture of continuous improvement. I’ll walk you through the best practices of how to work with and manage your agency so you can get the absolute best out of them – and keep the partnership productive.
Why You Need This Book
The journey of selecting and managing a digital agency is complex but rewarding. By taking a structured approach to each stage – from initial considerations and partner selection, to ongoing management and problem-solving – you set the foundation for a partnership that isn’t just transactional, but transformative for your business.
To make the entire process as easy as possible for you, I’ve included an agency management checklist at the end of the e-book, giving you a structured framework to guide you through the process of finding, selecting, and onboarding a digital agency that can help you achieve your goals.
And if you’re feeling stuck or overwhelmed, you can always reach out. I’d be more than happy to help you run your pitch process and find an outstanding agency partner!