7 June, 2023

VWO Podcast

I was a guest on the VWO podcast to discuss how to use data to build customer loyalty. In a world where consumers have more options than every before, loyalty isn’t guaranteed. You have to work for it. Earn it. But how?

Video length: 27:30

I was invited to appear on the VWO podcast, which is where this was first published.


Here’s the link to the full episode: https://open.spotify.com/episode/4HGzqQkrzwVJs6rrREmaC8

If you’ve been searching for effective strategies to boost customer loyalty and maximise your revenue, this episode is a must-listen. I’ll dive into the world of customer loyalty and revenue growth, and I’ll demonstrate the power of data-driven strategies in building customer loyalty. I’ll also show you how businesses can leverage customer insights, analytics and cutting-edge tools to create personalised experiences that keep customers coming back for more.

Whether you’re a seasoned entrepreneur or a marketing enthusiast, this episode provides invaluable insights and actionable tips to drive customer loyalty and unlock new avenues for growth. I’ll share real-life examples and success stories demonstrating the immense impact of data-driven strategies on customer retention and revenue generation.


0:00:00 Introduction

0:01:26 What is CRO? Why is it important?

0:05:40 How to build data-driven strategies?

0:08:52 Best tools for conversion optimisation

0:15:00 Take your time with research

0:19:00 How to do A/B testing?

0:21:55 Leverage SEO and Content

0:24:00 Email Marketing and CRM

0:25:05 Over to you

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